On a large extent, online marketing depends on the email marketing campaigns. In spite of social media avenues and all other channels, email still is the ultimate when it comes to marketing. With the changing needs of the clients and evolving standards of marketing, there is an utmost need of evaluating the challenges to be faced by the email campaigns. Below we mention some of the prime ones:
- Brand image is to be maintained through all channels
- Customer interactions with the brand should be the same even outside the email
- Services and apps should work efficiently
- Integrating Marketing communication is very much required.
- There is a constant lack of coordination between department and channels.
- All departments and channels need to project the same perspective and services
- Information through all channels should be uniform and synchronized